10 Reasons Why Every Small Business should have Mobile App
A lot of small businesses do not have a mobile app. And if you are one of them, you will also lose your revenue day after day. straightforward– you are handling your consumer to the competitors, Having a company mobile app. Does it appear to be frightening? It ought to. Mobile apps are all around. An alarm clock is the first sound you hear, followed by an app.
You also check the weather in the app. While eating breakfast, you can read the news and even summon a taxi using an app. With the use of an app, one may order food or even take a sick leave. As a result, it’s natural for small business owners to strive to gain an advantage by getting their consumers to spend more time on their phones and tablets.
Still, unsettled? If that’s really the case, we’ve come up with a list of 10 strong reasons why a mobile app is a must if you want to expand your business. We are confident that after reading this chapter, you will be fully convinced. So just go forward and do it.
10 Reasons Why Every Small Business should have Mobile App
There are ten strong reasons to build a business mobile app
Any entrepreneur’s first and primary goal is to grow sales. And, especially for small businesses, mobile apps are extremely vital. This statement is reasonable, but we don’t want it to sound like a list of words so that you can observe the market leaders’ experience, which we chose to use as an example:
- Domino’s Pizza is a chain of pizza restaurants. Following the launch of the mobile app, their internet sales increased by up to 30%. More than half of all orders are now placed through the app, and this number is continuously rising.
- Taco Bell’s app also led to a significant rise in sales. But the nail in the coffin is that online orders were 20 percent higher on average than orders placed offline.
- Zara has had quite a once-in-a-lifetime experience. After the app was launched, their sales soared by more than 60%. It’s really no surprise that he became the world’s richest person.
App development can be a profitable decision if properly planned and executed. Take a good look at your income; on average, an app can increase it by 30%.
One major issue confronts small firms. They have to battle with well-known brands on a daily basis. Starbucks and H&M, for example, have been well worldwide, but local coffee shops and clothing stores are only well-known in their immediate vicinity.
You can promote your business by using a mobile app. Let’s look at this topic in more detail
- There is no better reminder for the customer than to see your company’s big, colourful logo on his screen. As a result, you constantly remind them that you are accessible to all of them and ready to receive their orders.
- It works for the friends of the customers. They may not be familiar with the company, but they have seen the logo once or twice. Consumers may become interested in you and would like to learn more about the brand and store, especially if they place an order.
Everyone has a smartphone
Mobile phones are now used by three out of every four people. It appears to be acceptable, given that indeed children have their own devices. Statista provided this information in 2016. In 2021, up to 80% of the world’s population will have access to a mobile phone. Take a good look at the developed current world: mobile phone users account for nearly all of the population. So, if you try to estimate how many of your consumers use a mobile phone on a daily basis, the answer will be close to 100%.
It means you can construct a mobile app and get all of the advantages while providing your consumers with what they want and are accustomed to – their preferred service at their fingertips.
One of the most dangerous misunderstandings is that mobile apps only succeed if your company’s target audience is young. When mobile apps were first launched, this was true, but statistics now show a completely different picture. Smartphones are being used by people of all ages. As a result, regardless of age, you can target customers and create an app.
Turn your customers back
Not only do mobile apps help you gain more customers. One of their most impressive qualities is their near-infinite retargeting capability. Let’s look at how it works in practise.
First and foremost, there are push notifications. They can encourage people to take particular actions if they aren’t too annoying. As an example:
- If a user does not complete his order, an app can send him a reminder, assisting him in making a final selection. According to data, most users add something to their cart and complete their order after receiving such a message.
- When a user walks past your physical store, he may receive a notification inviting him to come in and see what’s new.
- If a customer is looking for a specific god, you may notify him when these items arrive in the shop or when discounts or deals are available.
Instead of bothersome generic push notifications or SMS, your consumers will only receive relevant updates (yes, some networks still use them). As a result, customers will continue to be engaged and loyal. The reason for this is simple: they will not be irritated by your brand. Moreover, According to Digital Information World, pertinent notifications can help you increase abandoned but completed orders by 25%.
Have you ever thought about why people love apps so much?
The solution is straightforward: programs make users feel special. You are always a visitor when you visit a website. You’ll feel at ease using good apps because they help you feel at ease. Personalization is to blame for the variation in emotional feedback. This is supported by a large number of studies in the field. More info can be collected here:
More than 80% of customers said they choose a company that provides individualized experiences, according to Epsilon.
- According to LoyaltyOne’s research, 76 percent of those surveyed would prefer to receive personalized recommendations based on their recent web activity.
- In turn, RetailMeNot discovered that 67 percent of customers are willing to submit additional personal information in order to gain access to a better and more personalized buying experience.
Apps may remember your private information, so you don’t have to check in to receive a tailored experience. Bucket lists, online ordering, and loyalty program history or progress, when combined with a little of personal data that deep learning can exploit, are some of the finest ways to deliver user-specific experiences, regardless of the field.
Keep up with competitors
Unfortunately, I have terrible news for you. You’re a little late if this is your first piece on the subject. The fact is that nearly 40% of small firms surveyed in 2017 have their very own mobile app. Currently, the percentages are closer to 90%, which means that two out of every three businessmen have already adopted an app and seen a rise in revenue.
However, having an app is no longer sufficient; it is no longer an advantage. This is a strong requirement. Consider this: every day you delay developing your own app, you are losing clients to your competition. It is entirely your responsibility to make your decision.
Better Customer Experience
One thing to keep in mind: you’re creating an app for your clients, not for yourself. Most of the time, your perception of what is required differs from that of our intended audience and clients. For the customer, an app enhances his experience, and he considers the app in this light. To give you an example, any company owner will tell you how an app is a way to enhance revenue, a part of a marketing strategy, a communication channel, and so on.
Personalization isn’t the only approach to improving the user experience. It’s also important to have easy navigation and a pleasant in-store experience.
Good UX is indeed the value you provide to people in exchange for increased loyalty, so take some time to research this issue and the outcomes will astound you.
Effective marketing tool
Mobile apps can also be utilized as a marketing tool, which is particularly beneficial to small enterprises. Social networks, for example. People read the stream for hours, sharing, liking, posting, and so on. They can also market your free service while they are giving their ideas. Of course, if your services is worth mentioning.
Providing clients with outstanding service, a unique product, or which they are searching for is one of the quickest ways to generate favorable reviews and create buzz, especially on social media. Include social integration in your marketing approach, compensating users for sharing, likes, or inviting a friend, so that both parties gain in the end.
This method is known as word-of-mouth advertising among marketers. As employed for small firms, it proves to be extremely profitable. One of its most significant advantages is the combination of low cost and effectiveness.
One of the most common blunders made by business owners is believing that aggressive promotion will cure all of their problems. However, it is the recurring consumers that should be prioritized. To put it another way, people, The most substantial money will come from using the products on a regular basis. And it is here that various loyalty schemes emerge and become unavoidable.
While talking about Customer Loyalty, advertisers mix it with clients’ trust, as they believe your product a trusted one. However, the Brand Loyalty notion is about customers’ willingness to use a product or purchase the product again, regardless of what competitors do. Simply put, a Strong Brand is a pleasant feeling toward your brand that converts casual clients to long-term customers. The LTV, or lifetime value, rises as a result.
According to Kristy Campbell and Jed Williams,
- When it comes to small firms, long-term consumers account for roughly 51% of revenue.
- Retailing a current client is, on average, ten times less expensive than acquiring a new one.
- A 5% improvement in retention might result in a 25-100% revenue increase.
When creating a business mobile app, bear in mind the programs you’ll introduce afterward to enhance customer loyalty.
There are a few suggestions given below.
- The system is based on points. It’s the most straightforward, so-called “traditional” solution. The premise is simple and straightforward: customers are awarded points for various actions performed inside an app. Later on, the points can be swapped for additional features or commodities.
- Tiers system. This technique is similar to the one before it, although it is not identical. Users earn points, but instead of purchasing them, they can use them to level up and gain access to new features.
- Coupons. According to the statistics, users prefer this option to all the other ones. All these offers these “buy one, get one free” encourage users not just to make an order right away, but to visit an app more often to check If there’s something interesting.
Another option to implement loyalty programs is to include a “gamification element,” which encourages users to interact with the app more.
Customer data is another incentive to create a business mobile app. Your app will collect various statistics that can later be utilized to make determined information strategic decisions to improve user experience and generate income.
The software and the information contributed by users provide a wealth of information:
- Your consumers use or who are interested in the products and commodities you offer.
- You will understand when to place more adverts and use this data in any manner possible in your marketing approach when consumers are most engaged.
- Examine the behavior patterns of the clients who use your app.
The data in the table above is a small sample of what you may obtain and use to improve the profitability and effectiveness of your marketing approach.
Now that we’ve covered ten reasons why is it that a mobile app for business must-have, especially for a small business, let’s look at another factor to consider: the expenses of creating such an app to see whether it’s truly worth it. It does, as a matter of fact!
If you had any concerns, they should have vanished now that we’ve learned 10 reasons to design an app. It’s not just fashionable; it’s a requirement and a strategy to boost your earnings.
We also discussed money, which is usually avoided in most posts. To put it another way, application development services start at $20,000. However, the final inspection is dependent on the app’s complexity and functionality.
Do you still have questions or need assistance with your developing apps? Please contact us so that we would answer all of your concerns and design an app that is tailored to your company’s needs.