How To Develop An Interesting Community On Instagram?

Instagram is acclaimed by individuals but also by brands and has 500 million daily users. As a business, the number of followers can be very important depending on the type of services you provide. As a rough guide, photographers and small businesses can be critical to the success of their projects. Discover in this article various tips that will allow you to quickly improve the visibility and reputation of your brand on Instagram.

How To Develop An Interesting Community On Instagram?

• Buying followers Not Good

It is obvious that followers bring more subscribers. Thus, an Instagram account with few followers will not attract the interest of new users. The purchase of followers is the first answer to this equation which will allow you to subsequently develop your own community made up of real subscribers. It’s a fast and efficient way to get subscribers and build an e-reputation on the platform. Especially since by buying followers, you optimize your presence and focus your efforts on ways to generate engagement.

Fake subscribers are easy to spot since they are just bots without any possibility of interaction. It should be noted that real and fake subscribers are distinguished not only by commitment but also by the character of their profile (recently created accounts, a too classic biography, non-existence of publications and interactions). On the other hand, some platforms offer purchases from followers with real and credible accounts, with a biography, photos, and reliable publications. It is, therefore, necessary to bet on these purchases which are very effective and less likely to be deleted by Instagram.

• Bet on hashtags

The use of hashtags is a very important step to improve your visibility on Instagram. These levers for increasing the natural reach of your publications will allow you to improve your popularity, provided you use them strategically. You can use up to 30 hashtags in a post.

However, inserting so many hashtags can be counterproductive because they could be considered spam. The ideal number is therefore between 10 and 15 per Instagram post. You must therefore make a selection of the most relevant hashtags for your activity and the post in question. To choose your hashtags well, take inspiration from current trends and similar posts from other accounts.

• Engage your followers

Engagement is key to being successful on Instagram. It is indeed the will of each user to act through the various publications. Engagement rate is measured by interactions, including user reactions and comments. These few tips will help you improve the engagement of your community on your Instagram account:

• Take care of your profile picture and your gallery, which must be of optimal quality. Use the tools at your disposal to better frame or reorient your photos. Also, post original photos so that your followers can recognize your shots at first glance.
• Optimize your descriptions with the use of smileys and cool anecdotes. To do this, be concise and precise in your remarks and learn how to arouse the interest of users with attractive and sympathetic captions.
• Ask questions in descriptions to engage users.
• Post stories, interact with followers and respond to comments.
• Also, interact with other Instagram accounts. The platform also takes into consideration your dynamism on the social network. The more active you are, the more your number of followers will increase.
• Finally, think about when you will send your posts. It is recommended not to exceed 2 to 3 publications per day.

• Offer exclusive and quality content

It’s important to get back to the basics of your Instagram presence. So think about the quality of your publications by offering exclusive content. There is no point in embarking on the development of your community if this base is still not there. Indeed, Instagram offers different content formats: photo albums, classic photos, videos, direct, Boomerangs, without forgetting the star format of the network: stories!

Diversify by using as many formats as possible. Also, make sure you really have your paw in the content. The user must feel real authenticity for your content to have a real impact on Instagram. Think about your upstream target, wondering who they are? Where does she live? What are his interests? Then make sure to meet the expectations of this target through your publications.

• Learn how to use Instagram’s different features

Learn how to use all the features of the platform in order to reach your target audience. Indeed, Instagram offers you many ways to help your photo get seen and liked by more people in an effective way. So you can use some features like geo-location, hashtagging, people tagging, live streaming, and Instagram stories. Don’t hesitate to use these features, which are all ways to distribute your publications under new eyes.